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4 Simple Ways To Boost Your Ticket Sales
After compiling years of event data we have found four essential tactics that will boost your ticket sales and provide a more steady stream of purchasers throughout the ticketing process.
1. Engage Communities & Build Your Network
When you’re planning an event it’s important to consider what you’re trying to accomplish and the target market you’re trying to reach, consider these tips when ramping up your marketing:
- Educate yourself on advertising opportunities like retargeting through Adroll, Google Adwords, Facebook Advertising, online publications, flyers, local businesses, Twitter, Instagram, and Snapchat.
- Know your audience and tell a story.
- “The early bird gets the worm,” there is no such thing as being over prepared but failing to start your marketing and ticket sales early can spell doom for your event long before the first person walks through the gates.
2. Referral Links and Google Analytics Are A Must
Our referral links are simple to use, easy to setup, and provide valuable data about where and when your purchases are happening. Here’s how it works: add /?referral= to the end of any URL, i.e.
/?referral=fbevent – for ticket sales coming from your Facebook event.
Google Analytics is a powerful tool for monitoring how visitors interact with your site. We’ve created an integration with Google Analytics giving every event organizer the ability to track how potential attendees are interacting with the event pages and purchase process. Interested in using Google Analytics for your events? Contact us at firstname.lastname@example.org so a ticketing expert can get everything set up for you.
3. Target Your Emails and Social Media Promotions
Every organizer knows the importance of launching an event and making sure they get the word out at the very beginning and the very end of ticket sales. The crucial thing to address is the period of time in between an event launch and the actual date of the event. How are you going to drive steady sales during those downtimes between the event launch and the date of the event? Your email list and social media prowess are powerful tools that you can use during this period to generate buzz about your event. Craft email campaigns to encourage fans to purchase tickets by highlighting what each ticket includes and having attractive CTA’s. Create urgency with a limited amount of tickets that are discounted for a certain period of time or sending out periodic blasts with promo codes that are only valid for a short period of time. With social media you can run contests through Facebook, Twitter, and Instagram that will generate engagement and highlight different aspects of the event that might not be emphasized on your event page or website. The most important takeaway from this is to know that there will be lull periods throughout your sales process and the more you concentrate your marketing efforts during these times the better opportunity you have for success.
4. Dynamic & Tiered Pricing
Dynamic pricing and tiered ticketing are amazing features that we offer which allow organizers to set up different ticket prices that can fluctuate based on a amount sold or date & time. This structure encourages your fans to buy early and save. Dynamic pricing works hand in hand with tiered pricing by giving the organizer the ability to sell multiple different ticket types with different dependencies. Let’s say you want to sell tickets in a package format so when a purchaser selects a General Admission or VIP ticket they receive an additional item like a complimentary parking pass or t-shirt. Our dynamic pricing feature provides a solution to that and more so it can be applied to almost any ticketing issue you might have when setting up an event with multiple ticket types with multiple add-on products. We have developed our ticketing system to be easy to use but that by no means limits our ability to customize a ticketing solution that you and your fans will love.
Updated on August 1st, 2018